The Nejati Clinic
CLIENT OVERVIEW
The Nejati Clinic is a luxury dental practice based in London, led by the renowned Dr. Brandon Nejati. The clinic is globally recognized for its cutting-edge cosmetic dental treatments, attracting high-profile clients and celebrities. Dr. Nejati’s signature method of micro layering, which combines artistry with precision, has set the clinic apart as a leader in the field of aesthetic dentistry.
OBJECTIVE
The Nejati Clinic commissioned Raid Media to create a series of 11 high-quality ad and social media videos. These videos were part of a targeted campaign, with a specific focus on expanding the clinic's brand presence internationally, particularly in Monaco. The aim was to promote their luxury dental services while also conveying Dr. Nejati’s passion for art and his dedication to creating flawless smiles.
CHALLENGES:
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Highlighting Artistry in Dentistry: The content needed to communicate Dr. Nejati’s love for art and how it influences his work in creating stunning, natural-looking smiles.
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Appealing to High-Profile Clients: The videos needed to showcase the exclusivity of the clinic, catering to a global clientele of celebrities and high-net-worth individuals.
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Targeted International Campaign: The campaign’s focus on Monaco required the content to be tailored to an elite, discerning audience with an emphasis on luxury and premium service.
APPROACH
Raid Media worked closely with The Nejati Clinic to develop a video strategy that captured the essence of the clinic and Dr. Nejati’s artistic approach to dentistry. The key elements of our approach included:
ARTISTIC STORY
TELLING:
To demonstrate Dr. Nejati’s passion for art, we emphasized the parallels between art and dentistry in the videos. Through carefully scripted narratives and visual storytelling, we highlighted the meticulous care and artistry that goes into each smile transformation using his signature micro-layering technique.
SHOWCASING LUXURY
AND EXCLUSIVITY:
We tailored the content to appeal to a high-end, global audience. The videos showcased the clinic’s elegant London setting, its modern technology, and the luxurious patient experience. Subtle cues, such as elegant interior shots and testimonials from high-profile clients, were used to reinforce the exclusive nature of the clinic.
TARGETED CAMPAIGN
FOR MONACO:
Understanding that Monaco is a hub for wealth and luxury, we designed the videos to reflect the sophistication and high standards expected by the audience. The messaging was crafted to resonate with an international clientele, focusing on the clinic’s reputation and global recognition.
RESULTS
INCREASED BRAND
AWARENESS:
The video campaign contributed directly to £120,000 in new revenue for The Nejati Clinic.
INCREASED BRAND
VISIBILITY:
The videos enhanced the clinic’s brand presence on social platforms, driving engagement from both existing and potential high-profile clients.
EXPANDED INTERNATIONAL REACH:
The campaign successfully reached the target audience in Monaco, further cementing The Nejati Clinic’s reputation as a premier luxury dental practice.
THE FUTURE
Ongoing Partnership: Following the success of the initial campaign, The Nejati Clinic joined Raid Media’s retainer scheme. This partnership ensures a steady flow of high-quality content, providing the clinic with continuous brand visibility while benefiting from financial savings through the retainer program.
Conclusion: Raid Media’s collaboration with HW Media resulted in a highly successful video campaign that not only boosted the clinic’s revenue by £120,000 but also strengthened its international brand presence. By showcasing Dr. Nejati’s artistry and the clinic’s luxury appeal, we helped The Nejati Clinic attract a global clientele of high-profile individuals, solidifying its position as a world-class dental practice.