Manchester School Of Aesthetics
CLIENT OVERVIEW
Manchester School of Aesthetics (MSOA) is a premier aesthetics training academy offering a range of courses designed to empower future beauty professionals. Danielle, the owner and face of the brand, has built MSOA with a vision of providing top-quality education, blending hands-on learning with expert-led instruction.
OBJECTIVE
MSOA approached Raid Media seeking fresh, impactful content to support their social media channels and enhance their existing Google ads. The goal was to create professional, engaging visuals that would resonate with prospective students and highlight the unique qualities of their academy.
CHALLENGES:
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Outdated content: MSOA needed new, versatile material to keep their digital presence fresh, engaging, and competitive in the rapidly growing aesthetics industry.
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Content for multi-platform use: The content needed to work seamlessly across both paid and organic social platforms, while maintaining a consistent, premium look.
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Capturing MSOA’s identity: With Danielle being the face of the brand, the content had to reflect MSOA’s personal touch, mixing education with approachable and fun elements.
APPROACH
Raid Media developed a comprehensive custom content strategy tailored to address MSOA's specific needs and elevate its overall online presence. This strategy was built with a clear focus on creating high-quality, versatile content that could serve multiple purposes.
TESTIMONIAL
VIDEOS:
We created polished testimonial videos featuring MSOA’s students. These authentic and relatable videos helped showcase the positive experiences and successes of students, instilling trust among potential new enrollees. The videos were versatile, designed for use in both social media campaigns and Google ads, increasing their reach.
STUDENT-TUTOR INTERACTION:
To reflect the hands-on, supportive environment at MSOA, we captured genuine interactions between students and tutors through video and photography. These visuals communicated the essence of MSOA’s educational experience, promoting the academy’s high standards and community atmosphere.
EDUCATIONAL AND
FUN REELS:
Given that Danielle is the face of MSOA, we produced engaging reels featuring her, blending education with an entertaining twist. These reels were designed to be both informative and fun, helping position Danielle as an approachable expert while boosting engagement on social platforms.
RESULTS
SOCIAL
GROWTH:
The high-quality content resulted in increased engagement on social platforms, with MSOA seeing a significant rise in likes, shares, and interactions. The educational reels, in particular, gained traction, drawing in prospective students.
ENHANCED BRAND IMAGE:
Through professional visuals and consistent brand messaging, the new content elevated MSOA’s online presence, positioning them as a leader in the aesthetics education space.
INCREASED ENROLLMENT:
The testimonial videos and behind-the-scenes student interactions resonated with MSOA’s target audience,
leading to more inquiries and higher student enrollment rates.
THE FUTURE
Ongoing Partnership: Following the success of the initial campaign, MSOA became a Raid Media retainer client. Through this ongoing partnership, we deliver fresh, high-quality content monthly, allowing MSOA to maintain a consistent, premium brand image. As part of Raid Media’s loyalty scheme, MSOA also benefits from retainer discounts, making the partnership cost-effective while keeping their content at the highest standard.
Conclusion: Raid Media's collaboration with Manchester School of Aesthetics has played a pivotal role in the academy’s business growth. By delivering versatile, engaging, and high-quality content, we’ve helped MSOA enhance their digital presence, boost student enrollment, and establish themselves as a top-tier aesthetic training provider. This ongoing partnership continues to support their brand's evolution and market success.