Aeternum Aesthetics
CLIENT OVERVIEW
The Aternum Clinic, led by Stephanie Harding, is a high-end aesthetics clinic offering advanced beauty treatments. With a focus on delivering exceptional results, the clinic provides services such as 3D Lipo, Green Light Laser, B12 Injections, and Deep Fat Freezing. Catering to an older, affluent demographic, Aternum Clinic is known for its premium offerings and outstanding customer care.
OBJECTIVE
Stephanie Harding commissioned Raid Media to create a selection of 11 ad and social platform videos focused on promoting the clinic’s key services. The aim was to craft relatable, high-quality content that would resonate with their older clientele while highlighting Aternum Clinic’s premium services.
CHALLENGES:
-
Appealing to an Older Demographic: Aternum’s primary audience consists of older individuals with higher disposable income. The content needed to be engaging, relatable, and sensitive to the concerns and aesthetics of this demographic.
-
Showcasing Premium Services: As Aternum charges a premium for their services, the videos needed to communicate the clinic's high level of expertise and the superior quality of their treatments.
-
Maintaining Trend-Relevant Content: Despite having an older clientele, Aternum Clinic wanted to stay relevant by utilizing trending content styles, particularly within the Instagram Reel community.
APPROACH
Raid Media worked closely with Aeternum Aesthetics to develop a video/Photo strategy that captured the essence of the clinic and the fun side of the team. The key elements of our approach included:
TAILOURED
MESSAGE:
Understanding the target audience’s values and desires, Raid Media developed videos that focused on the effectiveness and long-term benefits of the treatments. We ensured the messaging was relatable, showing how these premium services could enhance quality of life and well-being for an older clientele.
VISUAL
EXCELLENCE:
Each video was crafted to visually emphasize the high-end nature of the clinic’s treatments and facilities. This included showcasing the elegant clinic environment, highlighting cutting-edge technology, and featuring positive testimonials from satisfied clients.
ENGAGING FUN
CONTENT:
Despite the premium nature of the clinic, Aternum Clinic enjoys utilizing humor and trending content. Raid Media integrated fun, engaging elements into the content while ensuring it still appealed to their older demographic, creating a balance between relatable and light-hearted, yet professional, content.
RESULTS
INCREASED CLIENT
ENGAGEMENT:
-
The tailored ads resonated well with Aternum Clinic’s older, affluent clientele, leading to an increase in inquiries and bookings for the promoted treatments.
-
SUBSTANTIAL REVENUE
GROWTH:
The ad content contributed to significant financial success, with the clinic generating substantial new revenue directly linked to the videos produced by Raid Media.
ENHANCED SOCIAL PRESENCE:
By staying relevant with trends in the reel community, Aternum Clinic managed to attract new clients while also keeping their existing audience engaged with fun, yet relevant, content.
THE FUTURE
Ongoing Partnership: Through the ongoing retainer plan, Aternum Clinic now enjoys a continuous stream of fresh, engaging content that keeps their brand at the forefront of the aesthetics industry.
Conclusion: Raid Media’s collaboration with Aternum Clinic led to a successful video campaign that combined premium, relatable content with fun, trending elements. The carefully crafted videos not only helped Aternum engage their older, high-net-worth clientele but also contributed to increased revenue and a stronger social media presence.